“... is to see ILOILO bountiful with agri-aqua products, verdant forests, investment opportunities, and healthy people having adequate food and shelter, where each citizen is a partner in development, who rightfully believes that justice is due him, is equally aware of his cultural heritage, lives in harmony with mother nature, his fellowmen, and government by the grace of the DIVINE PROVIDENCE."

“... is to create an environment conducive to the transformation of the Province of Iloilo into a socially, economically, politically and spiritually vibrant community, with a body politic that is strong and unassailable”.