A production area, a showcase of environment-friendly organic farming technology, a field trip site for school children wanting a chance to experience farm life, a relaxation area for families wanting a healthy and natural alternative to malls and the noise and expense of city life -- all of these can be found in JLP Farm, barangay Guinobatan, New Lucena, Iloilo.

Located 22.5 kilometers from Iloilo City (2.5 kms from the poblacion), this 21-hectare farm is composed of eight hectares rice land, two hectares forest land, two hectares orchard, six hectares cropland, and 1.5 hectares vegetable farm.  About 1.5 hectares are occupied by structures like a training center, a health center, residential area and a road network that makes the farm easily accessible by car from the city and the airport in Cabatuan.

The farm offers visitors an authentic experience of farm life -- taking long walks along the rice paddies, riding the cart or carabao, feeding chickens, ducks, pigs and hito, eating healthy low-cost meals of steaming laswa (fresh vegetables), broiled fish or sinigang, hot organic rice, fresh fruits like papaya, bananas, pineapples, and sweet and sticky concoctions of cassava, sweet potato and malagkit.

Existing sustainable agriculture-related projects are:

Hillside bio-intensive gardening of vegetables and other crops

Organic rice production using Masipag rice technology and system of rice intensification

Vermi composting for organic fertilizer production

Organic fruit production

Greenhouse for flowers, vegetables and trees,

Fishpond for tilapia and hito production

Investment support is geared towards expansion into food/fruit preservation and herbal medicine production, as well as improvement of existing facilities that were destroyed by Typhoon Frank. Aggressive promotion is necessary to generate the interest of visitors from schools and universities, farmers organizations, local government units and the general public, as the target clientele.